What should insurers aim to avoid when creating illustrations?

Insurers should aim to avoid footnotes and caveats when creating illustrations because these elements can complicate the presentation and detract from the clarity of the information being conveyed. The primary goal of an illustration is to provide a clear and concise representation of the policy's features, benefits, and costs. When illustrations are cluttered with footnotes or caveats, it can confuse consumers and obscure the main points, making it harder for them to understand their options and make informed decisions.

Clear illustrations help consumers easily grasp the essential components of the insurance product, such as premium amounts, coverage limits, and potential benefits. By minimizing extraneous information like footnotes and caveats, insurers can focus on delivering straightforward and engaging illustrations that effectively communicate critical information without overwhelming the reader.