How long must accident and health insurers maintain a complete file of all advertisements?

Accident and health insurers are required to maintain a complete file of all advertisements for a period of three years. This guideline is established to ensure that regulators can review the materials used for marketing compliance with legal standards and to protect consumers from misleading information. The retention period allows for a sufficient time frame for audits or inquiries regarding the advertising practices of the insurer. This practice not only helps to safeguard consumer interests but also promotes transparency within the insurance industry.

The other durations of retention mentioned, such as two, four, and five years, do not align with the established requirements, which emphasize the three-year period as the appropriate length for maintaining these records.